Mariya Nurislamova is most effective often known as the co-founder and CEO of Scentbird, the favored membership assistance billed as being the “Netflix of perfume.” Over time she has also introduced Deck of Scarlet, a immediate-to-shopper beauty manufacturer, and Drift, a scent-centered car or truck accessory line.
Nonetheless, by night she transforms into a spiritual Trainer, intuitive, channel, artist, and author—roles reflected in her prolific YouTube channel “This is Mariya,” that has amassed above 102,000 subscribers and capabilities greater than one,two hundred movies. Her spiritual messages blend guided meditations, Power channeling, and cosmic philosophy, attracting a major and engaged audience.
Electronic Existence & Material
On YouTube, Mariya’s output spans:
Meditations & channeling periods: Centered on chakras, energy portals, healing, and quantum manifestation.
Intuitive Q&A movies: Open, particular interactions exactly where she addresses viewers’ deepest inquiries.
Short-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers throughout platforms.
Her cross-platform attain makes her a noteworthy voice in the modern spirituality arena.
Entrepreneurial Journey
Though her spiritual identification thrives on the web, her founder persona is rooted in tangible organization achievements:
Scentbird (2014–present): A subscription design giving about 800 fragrance solutions to ~seven hundred,000 subscribers in the U.S. and Canada, backed by YC and increasing more than $twenty five million in undertaking funding.
Deck of Scarlet: A natural beauty subscription palette released in 2018–19, collaborating with best influencers to provide curated makeup kits less than $30 each individual two months.
Drift: A seamless nod to her scent-obsessed branding, delivering fragrance solutions to cars.
Her entrepreneurial increase has actually been extensively included by organization stores for example Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya knowledgeable what she describes for a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Before long following, she launched her spirituality-focused articles across YouTube, Instagram, and TikTok.
Due to the fact then, her content material has delved into:
Residing in “the Matrix”, a simulated fact framework.
Therapeutic by means of Strength, which include statements like self-healing cancer or AIDS and processing miscarriage to be a karmic preference.
Interstellar beings and ancestral karmic trauma—which include associations of black hair or crooked tooth with further spiritual that means.
These high-assertion beliefs finally collided with her community profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual content material started to conflict together with her corporate impression. The Company of Vogue reported on subscribers, influencers, and in some cases inside mirrored models raising alarms soon after getting statements about Hitler as a Trainer mariya nurislamova of “3D World warfare,” denials of sickness, and crystal divination—all under Mariya’s real name.
Noteworthy critics:
YouTuber Keya’s Environment and Zachary Michael mentioned they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly named out her pseudoscientific claims and questioned the caliber of Scentbird’s assistance.
Despite the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by strain to remove written content .
Strengths & Strategic Merits
one. Authentic Twin Persona
Mariya’s blend of tech entrepreneurship and spiritual teaching is unheard of among the her friends. It provides:
An reliable personal model that resonates with people looking for further connections.
Diversified earnings streams throughout retreat events ($one,111 to $a hundred twenty five,000) and private channeling periods.
two. Scale & Affect
Enterprise growth: Scentbird experiences 45–fifty% YoY progress considering that 2022, profitability because 2019, with yearly revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners numerous thousands of views per video, generating viral cultural existence.
three. Faithful Group
More than one,200 video clips and steady uploads have crafted a cult-like next of seekers open to her Strength-based and mystical offerings.
Rising Risks & Identity Worries
Brand name Track record Risk
Investors, employees, and clients may view Mariya’s metaphysical promises as off-putting, likely eroding model have faith in.
Material Moderation & Liability
Bold promises in overall health and spirituality might invite social-System warnings, regulatory scrutiny, or debates above moral duty in affect.
Stakeholder Confusion
Regardless of her assurances, traders remain mostly unaware of her spiritual id. Any perceived misalignment could strain stakeholder self esteem.
Route Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya could possibly compartmentalize her spiritual and enterprise worlds extra successfully—retaining spiritual material on individual platforms or less than a pseudonym.
Embracing Convergence
Alternatively, she could lean in to the fusion—integrating wellness aspects into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her more ethereal material with evidenced-dependent steerage, she could broaden her base even though reducing alienation.
Closing Feelings
Mariya Nurislamova stands in a scarce intersection—where venture‑quality entrepreneurship satisfies spiritual authority. She has crafted a scalable, profitable company empire, although capturing the imaginations of digital-age spiritual seekers.
However this really duality is her best asset and biggest obstacle. The mystic and the CEO co-exist in a single human being, developing friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will outline her potential legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness motion?
Can these paths co-exist, or will one particular eclipse another?
This resonates as being a cautionary tale inside our age of founder transparency: When beliefs are general public, ambition and authenticity stroll a good line.
In short, Mariya Nurislamova is not any common CEO. She is a visionary entrepreneur, a channel for spiritual messages, and a cultural determine navigating the messy overlap of enterprise and perception. Her upcoming moves may possibly chart new territory—not just in fragrance, but in how business enterprise leaders form their identities within the electronic spiritual age.